January 14th, 2011, 05:29 PM
The Kardashians on what I assume is a Sears brand bear skin rug
Ever the entrepreneurs, the Kardashian sisters just announced that they will be launching “Kardashian Kollection,” a new line featuring apparel, lingerie, shoes and accessories. I assume this was originally going to be a Kim only product, but they brought in the other sisters after realizing that when “The Kim Kardashian Kollection” inevitably got abbreviated to “The KKK” it could be bad for branding. So what high class establishment have the Kardashians partnered with for this line? Where would 3 fashion icons choose to bring their style to the world? Well of course it’s at…Sears?
Now I have nothing against Sears, it’s a fine establishment I have shopped at on many occasions. I like any place I can buy a snuggie and a dishwasher. But it doesn’t really scream Kardashain to me, and I certainly can’t imagine most of the elderly clientele I’ve seen at Sears slipping into a matching Kardashian dress and pumps combo to go out for a night on the town to the Red Lobster. But hey, business is business. Sears wants to appeal to the youth who aren’t out there tweeting about sets of non-stick cookware, the Kardashians want more money for what I imagine is their gigantic money pool like Uncle Scrooge’s from DuckTales. What I have a problem with is Kim’s quote about the partnership: “We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection.” Oh, I must have missed those episodes of Keeping Up With the Kardashians where they spent the day at Sears. I also didn’t know they sold $100,000 diamond encrusted electric toothbrushes at Sears. I assume that is how they brush their teeth.
Also, it’s the Golden Globes this weekend! Although some of the nominees are baffling (The Tourist for best comedy/musical? What?!), with The Office creator/star Ricky Gervais hosting there should be quite a few good laughs. Check out Ricky on Ellen discussing who he will insult the most below!