Oh boy. If last week’s episode of Mad Men concerned itself with the world ending and hope dying, last night’s Season 3 finale certainly had to do with rebirth. Where to begin?
The finale kicks off with a visit to Conrad Hilton. The eccentric entrepreneur informs Don Draper that they can no longer work together, as McCann Erickson is planning on buying both Puttnam, Powell, and Lowe (PPL), and Sterling Cooper - something which Don had not yet heard about. Don is, understandably, pissed beyond all belief, because Hilton was the whole reason he reluctantly signed a three-year contract with Sterling Cooper in the first place (”You come and go as you please, and you don’t care that my future is tied up in this mess because of you”). Connie responds to Don with little sympathy: “I’ve got everything I have on my own. It’s made me immune to those who complain and cry because they can’t. I didn’t take you as one of them, Don. Are you?”

Cue flashback to Don / Dick Whitman as a child, watching his father break apart from the farming cooperative he was a part of. This memory, plus Hilton’s harsh words, seem to inspire Don to march down to Bertram Cooper’s office and propose a revolution of their own: to buy back Sterling Cooper from PPL. After some pleading from Don and assurance that he values their relationship, Roger Sterling is recruited as well. Bromance reinstated.
At home, more strife. Wife Betty Draper informs Don that she’s made an appointment with a divorce attorney and suggests he does the same. Don responds by telling her that maybe she should go see a doctor, as she hasn’t been herself lately. Betty uncharacteristically stands her ground and brushes his comments off.
Cue the rest of Don’s flashback, which shows Don / Dick Whitman’s father, drunk as a skunk, readying his horse to go to the city to sell his crop and avoid losing his home. Don / Dick follows his father out into the stable, where his spooked horse kicks the elder Whitman in the head and kills him. Here, we see an obvious parallel to Don’s current situation: he, too, is staging a revolution because he’s about to lose his home and his life’s work. Hopefully Don, unlike dad, will be able to take his own spooked horse by the reigns.
The next day, Betty meets with an attorney with lover Henry Francis by her side to figure out her options. Said attorney informs her that divorce is a bitch in New York, and that she is perhaps better off going to Nevada for six weeks to establish residency and get a fast divorce. Betty and Henry decide to follow the attorney’s advice, as they want all ties to Don cut as immediately as possible.
Back at Sterling Cooper, our newly-formed trio (Don, Bertram, Roger) marches down to Lane Pryce’s office to discuss purchase price. Lane is of little help and informs them that their information is faulty; Sterling Cooper is being sold, but PPL is not. However, when he phones up Powell (who is totally the dad from The Nanny, btw) to tell him about the meeting, it turns out that Connie’s info was accurate: PPL is being sold, and Lane can expect to be pushed into McCann along with it. Lane thus meets back up with the revolutionary trio and Don comes up with a fantastic plan: Lane fires Don, Bertram, and Roger, thus freeing them from their contracts. Then, the trio + Lane will start their own agency, taking accounts with them. And thus recruiting for Sterling Cooper Draper Pryce begins!

Don meets with Peggy Olson and basically assumes she’ll follow him, which is met by much scorn from the Peggster. She’s tired of him overlooking her value and taking credit for her brilliance. Besides, she’s had “other offers.” Draper later goes to her apartment to put in a better effort at convincing the girl to join his team. He puts his ego aside and admits he’s seen her as an extension of himself, that she’s brilliant, a visionary, and if she turns him down, he’ll spend the rest of his life trying to hire her back. It’s a lovely, almost father/daughteresque scene, and they look at each other with eyes glassy with near-tears. Peggy finally accepts his offer, realizing that Don is sincere. All she’s ever wanted was his approval, after all.
Next up is Pete Campbell, who’s been feigning sick in order to interview at Ogilvy. Don and Roger show up at his apartment to recruit him, and are met with a big more pushback. Like Peggy, Pete feels undervalued and often overlooked, and he demands that Don specifically tell him what he’s worth to him. Don, again putting ego aside, replies that he’s always abreast of the trends - aeronautics, teenagers, the “Negro market” - and they need him to keep the company looking forward. The conversation mirrors the one Don had with Peggy, which backs up Duck Phillips‘ assertion that Pete and Peggy are cut from the same cloth. Pete, playing hardball, demands partnership, which Don and Roger accept, as long as he’s able to pull in their accounts.

That evening, Don and Roger sit down for a much-needed nightcap. Don informs Roger of his troubles at home, and Roger spills the beans on what he knows. His daughter Margaret is, after all, friends with Henry Francis‘ daughter, and knows a thing or two about Betty’s relationship with the man. Don is stunned and goes home tipsy to confront his wife.

What ensues is a hot mess of a fight, in which Don grabs Betty by the neck of her nightgown and pulls her from her slumber, demanding to know who Henry Francis is. She responds coldly, refusing to answer his questions, and he calls her spoiled, self-righteous, and finally, a whore - which I found shocking, because Don Draper was, of course, born to a prostitute himself, and spent his entire life trying to forget it. Betty informs him that she’s moving forward with the divorce and wants him out of the house.
The next day, they sit children Sally and Bobby down in the living room to let them know that daddy is moving out. Don tries to soften the blow by suggesting the split might be just temporary, but Betty, again, stands firm. Sally throws a fit and runs out - an old soul, she knows promises of continued family unity are b.s. - while Bobby throws himself into his father’s arms, in tears - he thinks it’s his fault. The scene is clearly very hard on both Betty and Don.

On Sunday, Sterling Cooper Draper Pryce meet at the office to get files organized and steal back clients. Harry Crane is also invited to join. Buried in paperwork, they soon realize they need another person of value to join them: Joan Holloway! Could this company get any better?
The next day, the remaining unrecruited Sterling Cooperites arrive at work to find the office a shamble. Ken Cosgrove and Paul Kinsey seem to have specifically been written off.
Sterling Cooper Draper Pryce get set up in a suite in the Pierre Hotel, with the expert organizational help of Joan. The episode ends with Don calling Betty from the hotel and telling her he won’t fight her; he hopes she finds the happiness she’s been looking for. Betty tells him he’ll always be the father of her children, and they say goodbye to each other like they really mean it. Don then goes out and smiles at his new family - Sterling Cooper Draper Pryce - like a proud papa. They’re all he has left.

Flash to scenes of Betty and Henry en route to Nevada and Carla taking care of the abandoned kids as Don moves into a new place, alone. Roy Orbison sings us out with “Shahdaroba”: “The future is much better than the past.” Let’s hope so!
ZOMG, am I right? Don Draper has lost everything, his worst fears of being a lonely Oliver seemingly coming true. As emotionally wrenching as the entire episode was, there was a definite glimmer of hope to be found as Don gazed at his new work family; though he’s lost it all, he’s not afraid of starting from scratch - he’s done it before, after all. I couldn’t help but keep thinking of Conrad Hilton’s words to Don at the beginning of the episode, about people who cry about not getting what they want. It’s clear that Don isn’t one of those people, and it seems as though these words and this quality were exactly the kick in the ass Don needed to begin repairing his life. Unfortunately, this same immunity broke his family apart - an immunity to wife Betty’s complaints at not having what she wants (a faithful husband, happiness) and an overall refusal to see things from her perspective are what got him in trouble at home.
Will Don Draper change? He seemed resolved to start over, to end things with Betty peacefully and begin his new life. But will this new life be one of higher morals? He’s set some of his ego aside to improve, but will he really get yet another chance at rebirth?
No idea. I’m at the edge of my seat here, reeling at the idea of waiting so so many months for the next chapter of our story. WHAT’S GONNA HAPPEN?!
And where’s Salvatore Romano when you need him? Call the guy up, Sterling Cooper Draper Pryce!